A press release from Caterpillar stated the company would not exhibit at the 2022 Bauma in Germany (starting now entitled: 2022 Bauma). The responsibility of demonstrating will be left to Cat’s dealer Zeppelin in Germany.
Cat made this decision after a series of assessments, and there are also factors related to the global pandemic. Volvo Construction Equipment announced in March 2021 that it would not participate in the 2022 Bauma. Moreover, According to a report, JLG also announced in April that they would not participate in the exhibition. It is reported that the 2022 Bauma exhibition party announced in April that it would postpone its 2022 exhibition from April to October 24th and 30th.
“We are confident that the Zeppelin team will demonstrate Caterpillar’s latest products at Bauma 2022 and will provide our customers with a great experience.”Caterpillar’s vice president for Europe, Africa, the Middle East, and Eurasia Pelé said, “Excluding Zeppelin’s participation, Caterpillar also is focused on expanding its marketing activities across Europe, Africa, the Middle East, and Eurasia and constantly engaging customers in this area.”
Furthermore, except for Germany, Zepplin is also Cat’s agent in Europe and 12 other countries/regions in Europe and Eurasia, and it is Cat’s largest dealer.
